Posted April 14, 2009
I wasn’t sure what to think when I came across a tourist website advertising the “NYC Rainbow Pilgrimage,” a City effort to market NYC as a gay tourist destination.
I looked around a bit more and heard a clip of WNYC interview with a spokesperson from the NYC Office of Tourism declaring that NYC is special because “unlike a lot of places” we celebrate our diversity.
The tourist website advertises a week-long calendar of events like the Queens Pride Parade and the AIDS walk, but then ends by emphasizing the “host of great deals on hotels.” This made me wonder: who exactly is the target audience?
Probably not the homeless queers who have suffered from Mayor Bloomberg’s horrible homelessness policies, or the gay city workers whose jobs are threatened by layoffs.
I’m curious about if other cities in the US are being marketed in similar ways, particularly the ones that are in the states that approved gay marriage.
I am also curious what others on the left and the queer left think about how to call out the class politics of this while also supporting worthwhile stuff like local pride parades.